Color

#553573

#553573
hex#553573
rgbrgb(85, 53, 115)
hslhsl(271, 37%, 33%)
oklchoklch(0.397 0.106 306)
Closest name: Imperial Purple (#5b3167)Relative luminance 0.0572

Colors that go with #553573

Charcoal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#537335

#363573 · #733572

#735535 · #357355

Split-complementary

Open in tool →

#727335 · #357336

#733635 · #537335 · #357273

Contrast

#553573 as textRatioAAAA largeAAAFix
Aaon white
9.8:1passpasspassPasses AAA — no fix needed.
Aaon black
2.14:1failfailfail
  • AA: use #8e62b7 as the text (4.58:1)
  • AAA: use #a988c8 as the text (7.04:1)
  • AA: or shift the background to #b0b0b0 (4.52:1)
  • AAA: or shift the background to #dbdbdb (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #553573 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#553573 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #553573
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #553573 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/553573-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md