Color

#50739b

#50739b
hex#50739b
rgbrgb(80, 115, 155)
hslhsl(212, 32%, 46%)
oklchoklch(0.546 0.075 252.4)
Closest name: Beach View (#4f7694)Relative luminance 0.1633

Colors that go with #50739b

Charcoal, Sienna and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #50739b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9b7850

#50989b · #52509b

#9b5073 · #739b50

Split-complementary

Open in tool →

#9b5250 · #989b50

#9b5098 · #9b7850 · #509b52

Contrast

#50739b as textRatioAAAA largeAAAFix
Aaon white
4.92:1passpassfail
  • AAA: use #3e5a79 as the text (7.13:1)
Aaon black
4.27:1failpassfail
  • AA: use #5378a2 as the text (4.58:1)
  • AAA: use #7c99bb as the text (7.13:1)
  • AA: or shift the background to #f5f5f5 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #50739b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #50739b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #50739b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/50739b-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md