Color

#49709c

#49709c
hex#49709c
rgbrgb(73, 112, 156)
hslhsl(212, 36%, 45%)
oklchoklch(0.535 0.082 252.3)
Closest name: Harbour Blue (#417491)Relative luminance 0.1541

Colors that go with #49709c

Charcoal, Sienna and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9c7649

#49999c · #4c499c

#9c4970 · #709c49

Split-complementary

Open in tool →

#9c4c49 · #999c49

#9c4999 · #9c7649 · #499c4c

Contrast

#49709c as textRatioAAAA largeAAAFix
Aaon white
5.15:1passpassfail
  • AAA: use #3b5a7d as the text (7.13:1)
Aaon black
4.08:1failpassfail
  • AA: use #4e77a6 as the text (4.51:1)
  • AAA: use #7899bf as the text (7.11:1)
  • AA: or shift the background to #f0f0f0 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #49709c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#49709c reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #49709c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #49709c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/49709c-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md