Color
#490c7d
#490c7drgb(73, 12, 125)hsl(272, 82%, 27%)oklch(0.338 0.167 301.4)Colors that go with #490c7d
Charcoal, Crimson and Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #490c7d: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #490c7d in 5 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour.
Olive Green #808000
complementaryOlive Green sits directly opposite #490c7d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #490c7d: 3 real palettes, including Zillow's brand system and Purina Pro Plan's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #490c7d: 3 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour.
Royal Blue #4169e1
analogousshippedRoyal Blue is #490c7d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Taupe #483c32
shippedTaupe is paired with #490c7d in 3 real palettes, including Gillette's brand system and Datadog's brand system, as the lead colour.
Tomato #ff6347
shipped3 real palettes, including FedEx's brand system and dbt Labs's brand system put Tomato beside #490c7d, as the supporting colour.
Real palettes that use #490c7d
Tints & shades
Harmonies
Contrast
| #490c7d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 12.87:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.63:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #490c7d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#490c7d reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #490c7d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/490c7d-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md