Color

#474f94

#474f94
hex#474f94
rgbrgb(71, 79, 148)
hslhsl(234, 35%, 43%)
oklchoklch(0.456 0.112 276)
Closest name: Blueberry (#464196)Relative luminance 0.0907

Colors that go with #474f94

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#948c47

#477594 · #664794

#94474f · #4f9447

Split-complementary

Open in tool →

#946647 · #759447

#944775 · #948c47 · #479466

Contrast

#474f94 as textRatioAAAA largeAAAFix
Aaon white
7.46:1passpasspassPasses AAA — no fix needed.
Aaon black
2.81:1failfailfail
  • AA: use #686fb6 as the text (4.54:1)
  • AAA: use #8d93c8 as the text (7.14:1)
  • AA: or shift the background to #c9c9c9 (4.51:1)
  • AAA: or shift the background to #fafafa (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #474f94 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#474f94 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #474f94
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #474f94 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/474f94-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md