Color

#44978b

#44978b
hex#44978b
rgbrgb(68, 151, 139)
hslhsl(171, 38%, 43%)
oklchoklch(0.621 0.083 182.8)
Closest name: Highlands (#449084)Relative luminance 0.2523

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#974450

#449761 · #447a97

#8b4497 · #978b44

Split-complementary

Open in tool →

#97447a · #976144

#614497 · #974450 · #7a9744

Contrast

#44978b as textRatioAAAA largeAAAFix
Aaon white
3.47:1failpassfail
  • AA: use #3a8277 as the text (4.53:1)
  • AAA: use #2b5f57 as the text (7.3:1)
  • AA: or shift the background to #212121 (4.64:1)
Aaon black
6.05:1passpassfail
  • AAA: use #4aa598 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #44978b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #44978b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #44978b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/44978b-a2bebd-d459a7-1f292d-e9f1ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md