Color

#44409c

#44409c
hex#44409c
rgbrgb(68, 64, 156)
hslhsl(243, 42%, 43%)
oklchoklch(0.43 0.145 280.3)
Closest name: Blueberry (#464196)Relative luminance 0.073

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#979c40

#40699c · #72409c

#9c4440 · #409c44

Split-complementary

Open in tool →

#9c7240 · #699c40

#9c4069 · #979c40 · #409c72

Contrast

#44409c as textRatioAAAA largeAAAFix
Aaon white
8.54:1passpasspassPasses AAA — no fix needed.
Aaon black
2.46:1failfailfail
  • AA: use #6f6bc2 as the text (4.56:1)
  • AAA: use #928fd1 as the text (7.07:1)
  • AA: or shift the background to #bdbdbd (4.55:1)
  • AAA: or shift the background to #ebebeb (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #44409c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#44409c reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #44409c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #44409c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/44409c-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md