Color

#44077d

#44077d
hex#44077d
rgbrgb(68, 7, 125)
hslhsl(271, 89%, 26%)
oklchoklch(0.328 0.169 298.8)
Closest name: indigo (#4b0082)Relative luminance 0.0286

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#407d07

#09077d · #7d077b

#7d4407 · #077d44

Split-complementary

Open in tool →

#7b7d07 · #077d09

#7d0907 · #407d07 · #077b7d

Contrast

#44077d as textRatioAAAA largeAAAFix
Aaon white
13.36:1passpasspassPasses AAA — no fix needed.
Aaon black
1.57:1failfailfail
  • AA: use #9f43f4 as the text (4.58:1)
  • AAA: use #ba78f7 as the text (7.12:1)
  • AA: or shift the background to #969696 (4.52:1)
  • AAA: or shift the background to #bdbdbd (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #44077d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#44077d reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #44077d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #44077d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/44077d-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md