Color

#440304

#440304
hex#440304
rgbrgb(68, 3, 4)
hslhsl(359, 92%, 14%)
oklchoklch(0.247 0.095 27.2)
Closest name: Lonely Chocolate (#4a0a00)Relative luminance 0.013

Colors that go with #440304

Charcoal, Royal Blue and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#034543

#450325 · #452303

#044503 · #030445

Split-complementary

Open in tool →

#034523 · #032545

#254503 · #034543 · #230345

Contrast

#440304 as textRatioAAAA largeAAAFix
Aaon white
16.66:1passpasspassPasses AAA — no fix needed.
Aaon black
1.26:1failfailfail
  • AA: use #eb0a0e as the text (4.58:1)
  • AAA: use #f9676a as the text (7.18:1)
  • AA: or shift the background to #858585 (4.51:1)
  • AAA: or shift the background to #a8a8a8 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #440304 as the background.

Brands using this color

Fonts for this mood

#440304 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #440304
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #440304 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/440304-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md