Color

#43897a

#43897a
hex#43897a
rgbrgb(67, 137, 122)
hslhsl(167, 34%, 40%)
oklchoklch(0.58 0.075 177.7)
Closest name: Highlands (#449084)Relative luminance 0.2049

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#894352

#438957 · #437589

#7a4389 · #897a43

Split-complementary

Open in tool →

#894375 · #895743

#574389 · #894352 · #758943

Contrast

#43897a as textRatioAAAA largeAAAFix
Aaon white
4.12:1failpassfail
  • AA: use #408274 as the text (4.5:1)
  • AAA: use #2f6055 as the text (7.18:1)
  • AA: or shift the background to #121212 (4.55:1)
Aaon black
5.1:1passpassfail
  • AAA: use #51a492 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #43897a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #43897a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #43897a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/43897a-a2bebb-d459af-1f2a2d-e9f1ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md