Color
#437b7f
#437b7frgb(67, 123, 127)hsl(184, 31%, 38%)oklch(0.546 0.059 201.6)Colors that go with #437b7f
Charcoal, Rust and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #437b7f: softer than #000 and cool enough to feel like part of the same palette.
Rust #b7410e
complementaryshippedRust sits directly opposite #437b7f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and BrandSweets's brand system put Champagne beside #437b7f, as that palette's text colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #437b7f: 6 real palettes, including Ink & Paper and Intel's brand system, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #437b7f: 7 real palettes, including Riverbed and Wellness, as the accent.
Crimson #dc143c
shippedCrimson is paired with #437b7f in 10 real palettes, including Redfin's brand system and Gemstone, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #437b7f: 12 real palettes, including Campus and Peacock, as the lead colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #437b7f: 4 real palettes, including Wendy's's brand system and Newsprint, as the supporting colour.
Real palettes that use #437b7f
Tints & shades
Harmonies
Contrast
| #437b7f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.8:1 | pass | pass | fail |
|
Aaon black | 4.38:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #437b7f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #437b7f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/437b7f-a2b9be-df4e8a-1f262d-e9f1ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md