Color
#43698e
#43698ergb(67, 105, 142)hsl(210, 36%, 41%)oklch(0.508 0.073 248.8)Colors that go with #43698e
Charcoal, Sienna and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #43698e: softer than #000 and cool enough to feel like part of the same palette.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #43698e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #43698e in 6 real palettes, including Lemon Squeezy's brand system and Wired's brand system, as the lead colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #43698e: 6 real palettes, including Fintech Trust and Glacier, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #43698e: 4 real palettes, including Dusk and Desert Road, as the accent.
Crimson #dc143c
shippedCrimson is paired with #43698e in 13 real palettes, including Amazon's brand system and Retro Pop, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #43698e: 6 real palettes, including Wendy's's brand system and AT&T's brand system, as the supporting colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #43698e in 4 real palettes, including Open House and Sapphire & Gold, as the accent.
Real palettes that use #43698e
Tints & shades
Harmonies
Contrast
| #43698e as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.75:1 | pass | pass | fail |
|
Aaon black | 3.65:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #43698e as the background.
Brands using this color
Fonts for this mood
#43698e reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #43698e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/43698e-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md