Color

#43447f

#43447f
hex#43447f
rgbrgb(67, 68, 127)
hslhsl(239, 31%, 38%)
oklchoklch(0.416 0.097 280.6)
Closest name: Evening Magic (#363e7d)Relative luminance 0.0686

Colors that go with #43447f

Steel Blue, Blue and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7f7e43

#43627f · #60437f

#7f4344 · #447f43

Split-complementary

Open in tool →

#7f6043 · #627f43

#7f4362 · #7f7e43 · #437f60

Contrast

#43447f as textRatioAAAA largeAAAFix
Aaon white
8.85:1passpasspassPasses AAA — no fix needed.
Aaon black
2.37:1failfailfail
  • AA: use #6f70b3 as the text (4.64:1)
  • AAA: use #9192c5 as the text (7.12:1)
  • AA: or shift the background to #bababa (4.56:1)
  • AAA: or shift the background to #e6e6e6 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #43447f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #43447f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #43447f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/43447f-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md