Color
#40a0ba
#40a0bargb(64, 160, 186)hsl(193, 49%, 49%)oklch(0.66 0.096 218.9)Colors that go with #40a0ba
Charcoal, Terracotta and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #40a0ba: softer than #000 and cool enough to feel like part of the same palette.
Terracotta #e2725b
complementaryshippedTerracotta sits directly opposite #40a0ba on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #40a0ba in 5 real palettes, including Beach Hut and Salesforce's brand system, as the supporting colour.
Copper #b87333
shippedDesigners have shipped Copper with #40a0ba: 4 real palettes, including Dusk and Clean Beauty, as the accent.
Crimson #dc143c
shippedCrimson is paired with #40a0ba in 4 real palettes, including Diner and Riot Games's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #40a0ba: 7 real palettes, including Gopro's brand system and Dusk, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #40a0ba: 4 real palettes, including Studio Grey and Venmo's brand system, as the accent.
Midnight Blue #191970
shipped10 real palettes, including SoFi's brand system and Ford's brand system put Midnight Blue beside #40a0ba, as the accent.
Real palettes that use #40a0ba
Tints & shades
Harmonies
Contrast
| #40a0ba as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.02:1 | fail | pass | fail | |
Aaon black | 6.96:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40a0ba as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#40a0ba reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #40a0ba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/40a0ba-a2b5be-df4e75-1f242d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md