Color

#ba40a0

#ba40a0
hex#ba40a0
rgbrgb(186, 64, 160)
hslhsl(313, 49%, 49%)
oklchoklch(0.575 0.189 337.3)
Closest name: Fandango (#b53389)Relative luminance 0.1664

Colors that go with #ba40a0

Sea Green, Denim and Dark Cyan lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40ba5a

#9740ba · #ba4062

#a0ba40 · #40a0ba

Split-complementary

Open in tool →

#62ba40 · #40ba97

#ba9740 · #40ba5a · #4062ba

Contrast

#ba40a0 as textRatioAAAA largeAAAFix
Aaon white
4.85:1passpassfail
  • AAA: use #90317c as the text (7.2:1)
Aaon black
4.33:1failpassfail
  • AA: use #bf45a5 as the text (4.61:1)
  • AAA: use #d076bd as the text (7.01:1)
  • AA: or shift the background to #f7f7f7 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ba40a0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ba40a0 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ba40a0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ba40a0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ba40a0-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md