Color
#40726a
#40726argb(64, 114, 106)hsl(170, 28%, 35%)oklch(0.514 0.056 182.6)Colors that go with #40726a
Charcoal, Champagne and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #40726a: softer than #000 and cool enough to feel like part of the same palette.
Champagne #f7e7ce
shipped5 real palettes, including Forest Floor and Darkroom put Champagne beside #40726a, as that palette's text colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #40726a: 4 real palettes, including Ink & Paper and Intel's brand system, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #40726a: 5 real palettes, including Riverbed and Clay & Linen, as the accent.
Crimson #dc143c
shippedCrimson is paired with #40726a in 8 real palettes, including Gemstone and Redfin's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #40726a: 11 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #40726a: 5 real palettes, including Fireside and Newsprint, as the lead colour.
Sienna #a0522d
split-complementshippedSienna is a split-complement of #40726a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #40726a
Tints & shades
Harmonies
Contrast
| #40726a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.48:1 | pass | pass | fail |
|
Aaon black | 3.83:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40726a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #40726a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/40726a-a2bebd-d459a9-1f292d-e9f1ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md