Color

#404e2d

#404e2d
hex#404e2d
rgbrgb(64, 78, 45)
hslhsl(85, 27%, 24%)
oklchoklch(0.402 0.055 127.4)
Closest name: Hōjicha (#424f3b)Relative luminance 0.0673

Colors that go with #404e2d

Blush Pink, Copper and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3a2d4e

#4e4b2d · #2f4e2d

#2d404e · #4e2d40

Split-complementary

Open in tool →

#2d2f4e · #4b2d4e

#2d4e4b · #3a2d4e · #4e2d2f

Contrast

#404e2d as textRatioAAAA largeAAAFix
Aaon white
8.95:1passpasspassPasses AAA — no fix needed.
Aaon black
2.35:1failfailfail
  • AA: use #687e49 as the text (4.67:1)
  • AAA: use #839f5b as the text (7.08:1)
  • AA: or shift the background to #b8b8b8 (4.51:1)
  • AAA: or shift the background to #e6e6e6 (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #404e2d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#404e2d reads as muted, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #404e2d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #404e2d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/404e2d-afbea2-4e58df-212d1f-f1f0e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md