Color

#404b72

#404b72
hex#404b72
rgbrgb(64, 75, 114)
hslhsl(227, 28%, 35%)
oklchoklch(0.421 0.067 271.3)
Closest name: Bonne Nuit (#3a4866)Relative luminance 0.0734

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#726740

#406472 · #4e4072

#72404b · #4b7240

Split-complementary

Open in tool →

#724e40 · #647240

#724064 · #726740 · #40724e

Contrast

#404b72 as textRatioAAAA largeAAAFix
Aaon white
8.51:1passpasspassPasses AAA — no fix needed.
Aaon black
2.47:1failfailfail
  • AA: use #6674a9 as the text (4.64:1)
  • AAA: use #8995bd as the text (7.1:1)
  • AA: or shift the background to #bdbdbd (4.53:1)
  • AAA: or shift the background to #ebebeb (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #404b72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #404b72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #404b72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/404b72-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md