Color

#404a30

#404a30
hex#404a30
rgbrgb(64, 74, 48)
hslhsl(83, 21%, 24%)
oklchoklch(0.392 0.044 125.4)
Closest name: Hōjicha (#424f3b)Relative luminance 0.062

Colors that go with #404a30

Sea Green, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #404a30

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3a304a

#4a4730 · #334a30

#30404a · #4a3040

Split-complementary

Open in tool →

#30334a · #47304a

#304a47 · #3a304a · #4a3033

Contrast

#404a30 as textRatioAAAA largeAAAFix
Aaon white
9.37:1passpasspassPasses AAA — no fix needed.
Aaon black
2.24:1failfailfail
  • AA: use #6b7b51 as the text (4.58:1)
  • AAA: use #889c68 as the text (7:1)
  • AA: or shift the background to #b5b5b5 (4.57:1)
  • AAA: or shift the background to #e0e0e0 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #404a30 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#404a30 reads as muted, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #404a30
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #404a30 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/404a30-b0bea2-4e5ddf-222d1f-f1f0e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md