Color
#40346a
#40346argb(64, 52, 106)hsl(253, 34%, 31%)oklch(0.366 0.091 291.5)Colors that go with #40346a
Steel Blue, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Steel Blue #4682b4
analogousshippedSteel Blue is #40346a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped9 real palettes, including Alaska Airlines's brand system and Sketch's brand system put Blue beside #40346a, as the accent.
Blush Pink #e8b4b8
shipped4 real palettes, including Nursery and Garden Wedding put Blush Pink beside #40346a, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #40346a in 8 real palettes, including Marvel's brand system and Casper Sleep's brand system, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #40346a: 4 real palettes, including Lamborghini's brand system and Kraken's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #40346a: 16 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent.
Midnight Blue #191970
shipped11 real palettes, including Microsoft's brand system and Gillette's brand system put Midnight Blue beside #40346a, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #40346a: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #40346a
Tints & shades
Harmonies
Contrast
| #40346a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 10.95:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.92:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40346a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #40346a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/40346a-a99cc4-dfb84e-281f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md