Color
#40302b
#40302brgb(64, 48, 43)hsl(14, 20%, 21%)oklch(0.326 0.025 38.1)Colors that go with #40302b
Amber, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Amber #ffbf00
shippedAmber is paired with #40302b in 7 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour.
Blue #0000ff
shipped14 real palettes, including Dunkin''s brand system and Minecraft's brand system put Blue beside #40302b, as the supporting colour.
Blush Pink #e8b4b8
shipped5 real palettes, including Blush and Garden Wedding put Blush Pink beside #40302b, as the supporting colour.
Burlywood #deb887
shippedBurlywood is paired with #40302b in 6 real palettes, including Polaroid and Chalkboard, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #40302b: 8 real palettes, including Clean Beauty and Coastal, as the lead colour.
Champagne #f7e7ce
shipped8 real palettes, including Darkroom and Forest Floor put Champagne beside #40302b, as the surface under it.
Chocolate #d2691e
shippedChocolate shows up next to #40302b in 4 real palettes, including Homestead and Wellness, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the near-white surface #40302b was made for — maximum legibility with no colour cast to argue with.
Real palettes that use #40302b
Tints & shades
Harmonies
Contrast
| #40302b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 12.53:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.68:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40302b as the background.
Brands using this color
Fonts for this mood
#40302b reads as warm, muted, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #40302b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/40302b-c4aa9c-62cbb1-2d291f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md