Color

#40249e

#40249e
hex#40249e
rgbrgb(64, 36, 158)
hslhsl(254, 63%, 38%)
oklchoklch(0.384 0.182 284.4)
Closest name: Bluebell (#333399)Relative luminance 0.0482

Colors that go with #40249e

Olive Green, Midnight Blue and Forest Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #40249e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#819e24

#24449e · #7d249e

#9e4024 · #249e40

Split-complementary

Open in tool →

#9e7d24 · #449e24

#9e2444 · #819e24 · #249e7d

Contrast

#40249e as textRatioAAAA largeAAAFix
Aaon white
10.69:1passpasspassPasses AAA — no fix needed.
Aaon black
1.96:1failfailfail
  • AA: use #7e61db as the text (4.62:1)
  • AAA: use #a08be5 as the text (7.32:1)
  • AA: or shift the background to #ababab (4.66:1)
  • AAA: or shift the background to #d1d1d1 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40249e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#40249e reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #40249e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #40249e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/40249e-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md