Color

#401dbf

#401dbf
hex#401dbf
rgbrgb(64, 29, 191)
hslhsl(253, 74%, 43%)
oklchoklch(0.412 0.225 279.8)
Closest name: Galactic Highway (#3311bb)Relative luminance 0.0573

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9cbf1d

#1d4abf · #911dbf

#bf401d · #1dbf40

Split-complementary

Open in tool →

#bf911d · #4abf1d

#bf1d4a · #9cbf1d · #1dbf91

Contrast

#401dbf as textRatioAAAA largeAAAFix
Aaon white
9.79:1passpasspassPasses AAA — no fix needed.
Aaon black
2.15:1failfailfail
  • AA: use #7d5fe7 as the text (4.66:1)
  • AAA: use #9d87ed as the text (7.12:1)
  • AA: or shift the background to #b0b0b0 (4.51:1)
  • AAA: or shift the background to #dbdbdb (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #401dbf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#401dbf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #401dbf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #401dbf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/401dbf-a99cc4-dfb84e-281f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md