Color

#401ca0

#401ca0
hex#401ca0
rgbrgb(64, 28, 160)
hslhsl(256, 70%, 37%)
oklchoklch(0.377 0.192 285)
Closest name: Galactic Civilization (#442288)Relative luminance 0.0446

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7da01c

#1c3ba0 · #821ca0

#a0401c · #1ca040

Split-complementary

Open in tool →

#a0821c · #3ba01c

#a01c3b · #7da01c · #1ca082

Contrast

#401ca0 as textRatioAAAA largeAAAFix
Aaon white
11.1:1passpasspassPasses AAA — no fix needed.
Aaon black
1.89:1failfailfail
  • AA: use #825fe3 as the text (4.7:1)
  • AAA: use #a086ea as the text (7.09:1)
  • AA: or shift the background to #a6a6a6 (4.56:1)
  • AAA: or shift the background to #cfcfcf (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #401ca0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#401ca0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #401ca0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #401ca0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/401ca0-ab9cc4-dfbf4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md