Color

#401772

#401772
hex#401772
rgbrgb(64, 23, 114)
hslhsl(267, 66%, 27%)
oklchoklch(0.325 0.144 298.3)
Closest name: Explorer of the Galaxies (#3a1f76)Relative luminance 0.0292

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#497217

#171c72 · #6e1772

#724017 · #177240

Split-complementary

Open in tool →

#726e17 · #1c7217

#72171c · #497217 · #17726e

Contrast

#401772 as textRatioAAAA largeAAAFix
Aaon white
13.26:1passpasspassPasses AAA — no fix needed.
Aaon black
1.58:1failfailfail
  • AA: use #9256dc as the text (4.59:1)
  • AAA: use #b084e6 as the text (7.29:1)
  • AA: or shift the background to #999999 (4.65:1)
  • AAA: or shift the background to #bdbdbd (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #401772 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#401772 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #401772
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #401772 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/401772-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md