Color

#40173d

#40173d
hex#40173d
rgbrgb(64, 23, 61)
hslhsl(304, 47%, 17%)
oklchoklch(0.284 0.084 330.4)
Closest name: Velvet Cosmos (#441144)Relative luminance 0.0204

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#17401a

#2e1740 · #401729

#3d4017 · #173d40

Split-complementary

Open in tool →

#294017 · #17402e

#402e17 · #17401a · #172940

Contrast

#40173d as textRatioAAAA largeAAAFix
Aaon white
14.92:1passpasspassPasses AAA — no fix needed.
Aaon black
1.41:1failfailfail
  • AA: use #bb44b3 as the text (4.59:1)
  • AAA: use #ce78c9 as the text (7.15:1)
  • AA: or shift the background to #8f8f8f (4.61:1)
  • AAA: or shift the background to #b3b3b3 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40173d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#40173d reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #40173d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #40173d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/40173d-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md