Color

#40123b

#40123b
hex#40123b
rgbrgb(64, 18, 59)
hslhsl(307, 56%, 16%)
oklchoklch(0.276 0.091 332.3)
Closest name: Velvet Cosmos (#441144)Relative luminance 0.0184

Colors that go with #40123b

Charcoal, Sea Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#124017

#2e1240 · #401223

#3a4012 · #123a40

Split-complementary

Open in tool →

#234012 · #12402e

#402e12 · #124017 · #122340

Contrast

#40123b as textRatioAAAA largeAAAFix
Aaon white
15.35:1passpasspassPasses AAA — no fix needed.
Aaon black
1.37:1failfailfail
  • AA: use #c337b3 as the text (4.52:1)
  • AAA: use #d770cb as the text (7.07:1)
  • AA: or shift the background to #8c8c8c (4.57:1)
  • AAA: or shift the background to #b0b0b0 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40123b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#40123b reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #40123b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #40123b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/40123b-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md