#400d73 as text	Ratio	AA	AA large	AAA	Fix
Aaon white	13.79:1	pass	pass	pass	Passes AAA — no fix needed.
Aaon black	1.52:1	fail	fail	fail	AA: use #9c4ceb as the text (4.65:1) AAA: use #b57af0 as the text (7.01:1) AA: or shift the background to #949494 (4.55:1) AAA: or shift the background to #bababa (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #400d73 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#400d73 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

Technical fonts →Modern fonts →Luxury fonts →Bold fonts →

mcpConnect your agent — build around #400d73

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #400d73 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/400d73-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md