Color

#730d73

#730d73
hex#730d73
rgbrgb(115, 13, 115)
hslhsl(300, 80%, 25%)
oklchoklch(0.396 0.171 328.2)
Closest name: purple (#800080)Relative luminance 0.0517

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d730d

#400d73 · #730d40

#73730d · #0d7373

Split-complementary

Open in tool →

#40730d · #0d7340

#73400d · #0d730d · #0d4073

Contrast

#730d73 as textRatioAAAA largeAAAFix
Aaon white
10.32:1passpasspassPasses AAA — no fix needed.
Aaon black
2.03:1failfailfail
  • AA: use #cf17cf as the text (4.68:1)
  • AAA: use #ec55ec as the text (7.08:1)
  • AA: or shift the background to #adadad (4.6:1)
  • AAA: or shift the background to #d6d6d6 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #730d73 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#730d73 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #730d73
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #730d73 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/730d73-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md