Color
#400699
#400699rgb(64, 6, 153)hsl(264, 92%, 31%)oklch(0.354 0.197 288.2)Colors that go with #400699
Cobalt Blue, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #400699: 4 real palettes, including Tide's brand system and Zillow's brand system, as the lead colour.
Royal Blue #4169e1
analogousshippedRoyal Blue is #400699's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Steel Blue #4682b4
shippedDesigners have shipped Steel Blue with #400699: 4 real palettes, including FedEx's brand system and Hershey's's brand system, as the accent.
Olive Green #808000
complementaryOlive Green sits directly opposite #400699 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped3 real palettes, including Zillow's brand system and Procter & Gamble's brand system put Blue beside #400699, as the lead colour.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #400699: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #400699 in 3 real palettes, including Pepsi's brand system and Casper Sleep's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #400699: 3 real palettes, including Warbyparker's brand system and Unilever's brand system, as the accent.
Real palettes that use #400699
Tints & shades
Harmonies
Contrast
| #400699 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 12.32:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.7:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #400699 as the background.
Brands using this color
Fonts for this mood
#400699 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #400699 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/400699-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md