Color

#3d74db

#3d74db
hex#3d74db
rgbrgb(61, 116, 219)
hslhsl(219, 69%, 55%)
oklchoklch(0.576 0.168 261.6)
Closest name: Royal Blue (#4169e1)Relative luminance 0.186

Colors that go with #3d74db

Charcoal, Copper and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dba43d

#3dc4db · #553ddb

#db3d74 · #74db3d

Split-complementary

Open in tool →

#db553d · #c4db3d

#db3dc4 · #dba43d · #3ddb55

Contrast

#3d74db as textRatioAAAA largeAAAFix
Aaon white
4.45:1failpassfail
  • AA: use #3971db as the text (4.61:1)
  • AAA: use #2053b1 as the text (7.16:1)
  • AA: or shift the background to #080808 (4.5:1)
Aaon black
4.72:1passpassfail
  • AAA: use #6c96e4 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3d74db as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3d74db reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3d74db
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3d74db and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3d74db-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md