Color
#398d9d
#398d9drgb(57, 141, 157)hsl(190, 47%, 42%)oklch(0.599 0.083 212.3)Colors that go with #398d9d
Charcoal, Copper and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #398d9d: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
split-complementshippedCopper is a split-complement of #398d9d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #398d9d in 4 real palettes, including Beach Hut and Wired's brand system, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #398d9d: 6 real palettes, including Hershey's's brand system and Glacier, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #398d9d in 11 real palettes, including Redfin's brand system and Retro Pop, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #398d9d: 4 real palettes, including Telegram's brand system and Deep Water, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #398d9d: 15 real palettes, including Peacock and Campus, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #398d9d: 4 real palettes, including Wendy's's brand system and Honda's brand system, as the supporting colour.
Real palettes that use #398d9d
Tints & shades
Harmonies
Contrast
| #398d9d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.84:1 | fail | pass | fail | |
Aaon black | 5.47:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #398d9d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#398d9d reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #398d9d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/398d9d-a2b6be-df4e7c-1f252d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md