Color
#397b23
#397b23rgb(57, 123, 35)hsl(105, 56%, 31%)oklch(0.52 0.139 139)Colors that go with #397b23
Charcoal, Crimson and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #397b23: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Crimson #dc143c
triadicshippedCrimson completes a triad with #397b23 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #397b23 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Blue #0000ff
shipped4 real palettes, including Kia's brand system and Instacart's brand system put Blue beside #397b23, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #397b23: 5 real palettes, including Xbox's brand system and Intel's brand system, as the supporting colour.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #397b23: 4 real palettes, including Olive Grove and Forest Floor, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #397b23 in 12 real palettes, including Acer's brand system and Instacart's brand system, as that palette's text colour.
Dark Orchid #9932cc
complementaryDark Orchid sits directly opposite #397b23 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #397b23
Tints & shades
Harmonies
Contrast
| #397b23 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.21:1 | pass | pass | fail |
|
Aaon black | 4.03:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #397b23 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #397b23 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/397b23-a6bea2-754edf-1f2d22-eff1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md