Color
#397989
#397989rgb(57, 121, 137)hsl(192, 41%, 38%)oklch(0.541 0.07 216.4)Colors that go with #397989
Charcoal, Rust and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #397989: softer than #000 and cool enough to feel like part of the same palette.
Rust #b7410e
complementaryshippedRust sits directly opposite #397989 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped4 real palettes, including Forest Floor and Darkroom put Champagne beside #397989, as that palette's text colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #397989: 6 real palettes, including Fintech Trust and Ink & Paper, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #397989: 6 real palettes, including Riverbed and Dusk, as the accent.
Crimson #dc143c
shippedCrimson is paired with #397989 in 11 real palettes, including Redfin's brand system and Retro Pop, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #397989: 13 real palettes, including Campus and Discover's brand system, as the lead colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #397989: 4 real palettes, including Wendy's's brand system and AT&T's brand system, as the supporting colour.
Real palettes that use #397989
Tints & shades
Harmonies
Contrast
| #397989 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.92:1 | pass | pass | fail |
|
Aaon black | 4.27:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #397989 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#397989 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #397989 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/397989-a2b5be-df4e77-1f242d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md