Color
#39794b
#39794brgb(57, 121, 75)hsl(137, 36%, 35%)oklch(0.521 0.098 150.8)Colors that go with #39794b
Charcoal, Medium Violet Red and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #39794b: softer than #000 and cool enough to feel like part of the same palette.
Medium Violet Red #c71585
complementaryshippedMedium Violet Red sits directly opposite #39794b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shippedChampagne is paired with #39794b in 5 real palettes, including Forest Floor and BrandSweets's brand system, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Copper #b87333
shippedCopper is paired with #39794b in 4 real palettes, including Clay & Linen and Wellness, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #39794b in 5 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #39794b in 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Goldenrod #daa520
shippedGoldenrod is paired with #39794b in 4 real palettes, including Mid-Century and Fireside, as the accent — a combination designers have actually shipped, not a computed rotation.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #39794b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Real palettes that use #39794b
Tints & shades
Harmonies
Contrast
| #39794b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.24:1 | pass | pass | fail |
|
Aaon black | 4.01:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #39794b as the background.
Brands using this color
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #39794b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/39794b-a2bead-bb59d4-1f2d29-ebf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md