Color
#3975ac
#3975acrgb(57, 117, 172)hsl(209, 50%, 45%)oklch(0.548 0.107 248.6)Colors that go with #3975ac
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #3975ac: softer than #000 and cool enough to feel like part of the same palette.
Amber #ffbf00
shippedAmber is paired with #3975ac in 7 real palettes, including Lemon Squeezy's brand system and Wired's brand system, as the lead colour.
Blue #0000ff
shipped5 real palettes, including Pixar's brand system and Readymag's brand system put Blue beside #3975ac, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #3975ac: 7 real palettes, including Glacier and Hershey's's brand system, as the accent.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #3975ac: 4 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #3975ac in 11 real palettes, including Retro Pop and State Farm's brand system, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #3975ac: 4 real palettes, including Deep Water and Astro's brand system, as the lead colour.
Sienna #a0522d
complementarySienna sits directly opposite #3975ac on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #3975ac
Tints & shades
Harmonies
Contrast
| #3975ac as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.87:1 | pass | pass | fail |
|
Aaon black | 4.31:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3975ac as the background.
Brands using this color
Fonts for this mood
#3975ac reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #3975ac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/3975ac-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md