Mid-Century
Open in tool →Tangerine, teal and mustard on cream — the 1960s lounge trio, one of the few retro palettes with real hue contrast.
Color
#397473
#397473
hex
#397473rgb
rgb(57, 116, 115)hsl
hsl(179, 34%, 34%)oklch
oklch(0.519 0.062 194)Closest name: Green Sleeves (#39766c)Relative luminance 0.146
Colors that go with #397473
Charcoal, Champagne and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #397473: softer than #000 and cool enough to feel like part of the same palette.
Champagne #f7e7ce
shippedChampagne is paired with #397473 in 5 real palettes, including Forest Floor and Darkroom, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Cobalt Blue #0047ab
shippedCobalt Blue is paired with #397473 in 5 real palettes, including Ink & Paper and Intel's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Copper #b87333
shippedCopper is paired with #397473 in 5 real palettes, including Riverbed and Desert Road, as the accent — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #397473 in 8 real palettes, including Gemstone and Redfin's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #397473 in 11 real palettes, including Campus and The New York Times's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Firebrick #b22222
shippedFirebrick is paired with #397473 in 4 real palettes, including Wendy's's brand system and Newsprint, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Sienna #a0522d
split-complementshippedSienna is a split-complement of #397473: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #397473
Tints & shades
Harmonies
Contrast
| #397473 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.36:1 | pass | pass | fail |
|
Aaon black | 3.92:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #397473 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #397473
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #397473 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/397473-a2bbbe-d45996-1f272d-e9f1ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md