Color

#39742a

#39742a
hex#39742a
rgbrgb(57, 116, 42)
hslhsl(108, 47%, 31%)
oklchoklch(0.502 0.124 139.7)
Closest name: Forest Empress (#3d7016)Relative luminance 0.1353

Colors that go with #39742a

Charcoal, Crimson and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#652a74

#5e742a · #2a7440

#2a3974 · #742a39

Split-complementary

Open in tool →

#402a74 · #742a5e

#2a5e74 · #652a74 · #74402a

Contrast

#39742a as textRatioAAAA largeAAAFix
Aaon white
5.67:1passpassfail
  • AAA: use #306123 as the text (7.34:1)
Aaon black
3.71:1failpassfail
  • AA: use #40832f as the text (4.51:1)
  • AAA: use #52a93d as the text (7.1:1)
  • AA: or shift the background to #e6e6e6 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #39742a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #39742a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #39742a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/39742a-a4bea2-7c4edf-1f2d23-eff1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md