Fintech Trust
Open in tool →Navy signals custody and stability; the green accent is money moving the right way. No red anywhere except errors.
Color
#396d9d
#396d9d
hex
#396d9drgb
rgb(57, 109, 157)hsl
hsl(209, 47%, 42%)oklch
oklch(0.521 0.095 248.4)Closest name: Chill of the Night (#256d8d)Relative luminance 0.1424
Colors that go with #396d9d
Charcoal, Amber and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #396d9d: softer than #000 and cool enough to feel like part of the same palette.
Amber #ffbf00
shippedAmber is paired with #396d9d in 7 real palettes, including Lemon Squeezy's brand system and Wired's brand system, as the lead colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #396d9d: 6 real palettes, including Fintech Trust and Glacier, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #396d9d: 4 real palettes, including Dusk and Desert Road, as the accent.
Crimson #dc143c
shippedCrimson is paired with #396d9d in 12 real palettes, including Amazon's brand system and Retro Pop, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #396d9d: 5 real palettes, including Wendy's's brand system and AT&T's brand system, as the supporting colour.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with #396d9d in 5 real palettes, including Fintech Trust and Indigo SaaS, as the accent.
Sienna #a0522d
complementarySienna sits directly opposite #396d9d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #396d9d
Tints & shades
Harmonies
Contrast
| #396d9d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.46:1 | pass | pass | fail |
|
Aaon black | 3.85:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #396d9d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#396d9d reads as cool, modern. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #396d9d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #396d9d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/396d9d-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md