Color
#396974
#396974rgb(57, 105, 116)hsl(191, 34%, 34%)oklch(0.491 0.055 214.2)Colors that go with #396974
Charcoal, Sienna and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #396974: softer than #000 and cool enough to feel like part of the same palette.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #396974 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #396974: 6 real palettes, including Fintech Trust and Ink & Paper, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #396974: 5 real palettes, including Desert Road and Dusk, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #396974 in 9 real palettes, including Gemstone and Redfin's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #396974: 14 real palettes, including The New York Times's brand system and HP's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #396974: 4 real palettes, including Fireside and Wendy's's brand system, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #396974 in 4 real palettes, including Mid-Century and Sapphire & Gold, as the accent.
Real palettes that use #396974
Tints & shades
Harmonies
Contrast
| #396974 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.09:1 | pass | pass | fail |
|
Aaon black | 3.45:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #396974 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #396974 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/396974-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md