Color

#394936

#394936
hex#394936
rgbrgb(57, 73, 54)
hslhsl(111, 15%, 25%)
oklchoklch(0.386 0.038 140.6)
Closest name: Hōjicha (#424f3b)Relative luminance 0.059

Colors that go with #394936

Teal, Slate Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #394936

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#463649

#434936 · #36493d

#363949 · #493639

Split-complementary

Open in tool →

#3d3649 · #493643

#364349 · #463649 · #493d36

Contrast

#394936 as textRatioAAAA largeAAAFix
Aaon white
9.63:1passpasspassPasses AAA — no fix needed.
Aaon black
2.18:1failfailfail
  • AA: use #627e5d as the text (4.66:1)
  • AAA: use #809d7b as the text (7.03:1)
  • AA: or shift the background to #b3b3b3 (4.59:1)
  • AAA: or shift the background to #dedede (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394936 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#394936 reads as muted, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #394936
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #394936 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/394936-a3bea2-834edf-1f2d23-eef1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md