Color

#394874

#394874
hex#394874
rgbrgb(57, 72, 116)
hslhsl(225, 34%, 34%)
oklchoklch(0.41 0.077 268.6)
Closest name: Blue Funk (#2d4470)Relative luminance 0.0677

Colors that go with #394874

Steel Blue, Blue and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#746539

#396574 · #483974

#743948 · #487439

Split-complementary

Open in tool →

#744839 · #657439

#743965 · #746539 · #397448

Contrast

#394874 as textRatioAAAA largeAAAFix
Aaon white
8.92:1passpasspassPasses AAA — no fix needed.
Aaon black
2.35:1failfailfail
  • AA: use #5e73b0 as the text (4.56:1)
  • AAA: use #8797c4 as the text (7.25:1)
  • AA: or shift the background to #bababa (4.6:1)
  • AAA: or shift the background to #e6e6e6 (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394874 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #394874
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #394874 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/394874-9ca1c4-df754e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md