Color

#394715

#394715
hex#394715
rgbrgb(57, 71, 21)
hslhsl(77, 54%, 18%)
oklchoklch(0.374 0.075 123.3)
Closest name: Green Not Found (#404404)Relative luminance 0.0543

Colors that go with #394715

Royal Blue, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#231547

#473c15 · #204715

#153947 · #471539

Split-complementary

Open in tool →

#152047 · #3c1547

#15473c · #231547 · #471520

Contrast

#394715 as textRatioAAAA largeAAAFix
Aaon white
10.07:1passpasspassPasses AAA — no fix needed.
Aaon black
2.09:1failfailfail
  • AA: use #657e26 as the text (4.57:1)
  • AAA: use #81a130 as the text (7.07:1)
  • AA: or shift the background to #b0b0b0 (4.64:1)
  • AAA: or shift the background to #d9d9d9 (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394715 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#394715 reads as dark, luxury, bold. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #394715
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #394715 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/394715-b3bea2-4e6bdf-232d1f-f1efe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md