Bakery
Open in tool →Crust browns and butter on a flour-white surface — soft, appetizing, and nothing artificial.
Color
#393023
#393023
hex
#393023rgb
rgb(57, 48, 35)hsl
hsl(35, 24%, 18%)oklch
oklch(0.315 0.025 76.7)Closest name: Cola (#3c2f23)Relative luminance 0.0311
Colors that go with #393023
Amber, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Amber #ffbf00
shippedAmber is paired with #393023 in 8 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour.
Blue #0000ff
shipped14 real palettes, including Dunkin''s brand system and Minecraft's brand system put Blue beside #393023, as the supporting colour.
Blush Pink #e8b4b8
shipped5 real palettes, including Blush and Garden Wedding put Blush Pink beside #393023, as the supporting colour.
Burlywood #deb887
shippedBurlywood is paired with #393023 in 5 real palettes, including Polaroid and Chalkboard, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #393023: 9 real palettes, including Clean Beauty and SoFi's brand system, as the lead colour.
Champagne #f7e7ce
shipped8 real palettes, including Darkroom and Forest Floor put Champagne beside #393023, as the surface under it.
Chocolate #d2691e
shippedChocolate shows up next to #393023 in 4 real palettes, including Homestead and Wellness, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the near-white surface #393023 was made for — maximum legibility with no colour cast to argue with.
Real palettes that use #393023
Tints & shades
Harmonies
Contrast
| #393023 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 12.95:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.62:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #393023 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Resort
Open in tool →Terracotta, eucalyptus and sand — a sun-washed palette that feels like linen.
Polaroid
Open in tool →Washed coral, faded aqua and a mustard — the 1970s film look, desaturated so it feels found rather than designed.
Fonts for this mood
#393023 reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #393023
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #393023 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/393023-c4b89c-62c0cb-2d2d1f-f1eae9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md