Bakery
Open in tool →Crust browns and butter on a flour-white surface — soft, appetizing, and nothing artificial.
Color
#39301d
#39301d
hex
#39301drgb
rgb(57, 48, 29)hsl
hsl(41, 33%, 17%)oklch
oklch(0.314 0.034 85.2)Closest name: Cola (#3c2f23)Relative luminance 0.0307
Colors that go with #39301d
Dark Olive Green, Royal Blue and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Dark Olive Green #556b2f
analogousshippedDark Olive Green is #39301d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Royal Blue #4169e1
complementaryshippedRoyal Blue sits directly opposite #39301d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Sienna #a0522d
analogousshippedSienna is #39301d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #39301d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Teal #008080
triadicshippedTeal completes a triad with #39301d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with #39301d in 8 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour.
Blue #0000ff
shipped14 real palettes, including Dunkin''s brand system and Minecraft's brand system put Blue beside #39301d, as the supporting colour.
Cream #fffdd0
neutralCream is the surface #39301d wants: a warm off-white that shares its undertone, so #39301d reads softer on it than on pure white.
Real palettes that use #39301d
Tints & shades
Harmonies
Contrast
| #39301d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 13.01:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.61:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #39301d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#39301d reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #39301d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #39301d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/39301d-c4bc9c-62b6cb-2c2d1f-f1ebe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md