Color

#391ac7

#391ac7
hex#391ac7
rgbrgb(57, 26, 199)
hslhsl(251, 77%, 44%)
oklchoklch(0.413 0.237 276.4)
Closest name: Busty Blue (#3300cc)Relative luminance 0.0573

Colors that go with #391ac7

Charcoal, Steel Blue and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a7c71a

#1a51c7 · #901ac7

#c7391a · #1ac739

Split-complementary

Open in tool →

#c7901a · #51c71a

#c71a51 · #a7c71a · #1ac790

Contrast

#391ac7 as textRatioAAAA largeAAAFix
Aaon white
9.78:1passpasspassPasses AAA — no fix needed.
Aaon black
2.15:1failfailfail
  • AA: use #765dea as the text (4.52:1)
  • AAA: use #9c8af0 as the text (7.31:1)
  • AA: or shift the background to #b0b0b0 (4.51:1)
  • AAA: or shift the background to #dbdbdb (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #391ac7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#391ac7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #391ac7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #391ac7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/391ac7-a89cc4-dfb34e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md