Color

#373cd7

#373cd7
hex#373cd7
rgbrgb(55, 60, 215)
hslhsl(238, 67%, 53%)
oklchoklch(0.468 0.229 271.9)
Closest name: Blurple (#5539cc)Relative luminance 0.0895

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d7d237

#378dd7 · #8237d7

#d7373c · #3cd737

Split-complementary

Open in tool →

#d78237 · #8dd737

#d7378d · #d7d237 · #37d782

Contrast

#373cd7 as textRatioAAAA largeAAAFix
Aaon white
7.53:1passpasspassPasses AAA — no fix needed.
Aaon black
2.79:1failfailfail
  • AA: use #666ae1 as the text (4.71:1)
  • AAA: use #8c8fe8 as the text (7.21:1)
  • AA: or shift the background to #c9c9c9 (4.55:1)
  • AAA: or shift the background to #f7f7f7 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #373cd7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#373cd7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #373cd7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #373cd7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/373cd7-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md