Bakery
Open in tool →Crust browns and butter on a flour-white surface — soft, appetizing, and nothing artificial.
Color
#37291b
#37291b
hex
#37291brgb
rgb(55, 41, 27)hsl
hsl(30, 34%, 16%)oklch
oklch(0.293 0.032 66.1)Closest name: English Walnut (#3e2b23)Relative luminance 0.0248
Colors that go with #37291b
Charcoal, Dark Olive Green and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #37291b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Dark Olive Green #556b2f
analogousshippedDark Olive Green is #37291b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sienna #a0522d
analogousshippedSienna is #37291b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Slate Blue #6a5acd
split-complementshippedSlate Blue is a split-complement of #37291b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Steel Blue #4682b4
complementaryshippedSteel Blue sits directly opposite #37291b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Teal #008080
split-complementshippedTeal is a split-complement of #37291b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #37291b in 18 real palettes, including McDonald's's brand system and Wikipedia's brand system, as the lead colour.
Blue #0000ff
shipped20 real palettes, including Headspace's brand system and Readymag's brand system put Blue beside #37291b, as the accent.
Real palettes that use #37291b
Tints & shades
Harmonies
Contrast
| #37291b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.04:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.5:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #37291b as the background.
Brands using this color
Palettes built around it
Resort
Open in tool →Terracotta, eucalyptus and sand — a sun-washed palette that feels like linen.
Homestead
Open in tool →Timber and olive for homes that photograph in golden hour; nothing here competes with a good listing photo.
Fonts for this mood
#37291b reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #37291b
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #37291b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/37291b-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md