Color

#37196c

#37196c
hex#37196c
rgbrgb(55, 25, 108)
hslhsl(262, 62%, 26%)
oklchoklch(0.311 0.134 293.6)
Closest name: Dark Dreams (#332266)Relative luminance 0.0259

Colors that go with #37196c

Charcoal, Royal Blue and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4d6b19

#19246b · #60196b

#6b3719 · #196b37

Split-complementary

Open in tool →

#6b6019 · #246b19

#6b1924 · #4d6b19 · #196b60

Contrast

#37196c as textRatioAAAA largeAAAFix
Aaon white
13.83:1passpasspassPasses AAA — no fix needed.
Aaon black
1.52:1failfailfail
  • AA: use #885ad8 as the text (4.5:1)
  • AAA: use #a987e3 as the text (7.26:1)
  • AA: or shift the background to #949494 (4.56:1)
  • AAA: or shift the background to #bababa (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #37196c as the background.

Brands using this color

Fonts for this mood

#37196c reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #37196c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #37196c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/37196c-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md