Color
#37189a
#37189argb(55, 24, 154)hsl(254, 73%, 35%)oklch(0.358 0.189 282.1)Colors that go with #37189a
Denim, Blue and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Denim #1560bd
analogousshippedDenim is #37189a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped4 real palettes, including Procter & Gamble's brand system and Zillow's brand system put Blue beside #37189a, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #37189a: 5 real palettes, including Tide's brand system and Purina Pro Plan's brand system, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #37189a in 7 real palettes, including Pepsi's brand system and Casper Sleep's brand system, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #37189a in 7 real palettes, including Discord's brand system and Nivea's brand system, as the lead colour.
Steel Blue #4682b4
shippedDesigners have shipped Steel Blue with #37189a: 4 real palettes, including FedEx's brand system and Hershey's's brand system, as the accent.
Olive Green #808000
complementaryOlive Green sits directly opposite #37189a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #37189a: softer than #000 and cool enough to feel like part of the same palette.
Real palettes that use #37189a
Tints & shades
Harmonies
Contrast
| #37189a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 11.93:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.76:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #37189a as the background.
Brands using this color
Fonts for this mood
#37189a reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #37189a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/37189a-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md